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Words are powerful. They are powerful because they can spread ideas and inspire action. In that sense, they have the power to change the world. And many famous speakers, from Mahatma Gandhi to Martin Luther King Jr., have demonstrated how thoughts can lead to action.
Your story has this power, too.

What do you want your audience to know?
A good story can be summed up in a single sentence, a key message that is easy to understand and remember. Give your audience a clear understanding of what you want to communicate and help them remember it.

The question “What do I want my audience to feel?” is part of the EMO process that can help you write your story when creating a presentation or speech. Asking this question assumes that you want your audience to feel something in the first place. But why would you even care what your audience feels […]

If you haven’t done so already, please make sure you read what a story is and why we tell stories before you reading this post. Let’s assume you have to prepare a speech or a business presentation. You have all the information, all the facts, all the numbers, charts, information and data you want to […]

Why does listening to a story seems to be more interesting or rewarding than listening to a presentation? Because we are addicts!

Everybody talks about the importance of telling stories. But what is a story?
In its simplest form, a story just needs three things: People, Place, Trouble.

Why are we telling stories? Why do we love listening to stories?
Storytelling is the ultimate human experience. It’s a form of communication that has been around since the first humans gathered and exchanged experiences. Even before the spoken word our early ancestors used body language and drawings to communicate.